ChampCamp, the proprietary social engagement program from Medi Assist that promotes awareness of health benefits and self-help tools among partner organizations through fun-filled activities, was recently covered by Pharmabiz.com. The following is the article written by the online pharmacy news platform. You can also click here to read the full article.
“Medi Assist, the Bengaluru-based managed healthcare organization, has introduced ChampCamp, an interactive format that combines health benefits and wellness engagement for corporates. The year-old initiative has now resulted in as much as a 40% increase in employee participation in onsite health benefits programmes at companies including Wipro, Flipkart, Infosys, Snapdeal and JSW Steel.
“Health benefits like group medical insurance or corporate wellness programmes, are a key retention strategy for corporates. HR managers also see a direct correlation between workplace wellness, well-being of family members and employee productivity. But, HR executives often grapple with lack of awareness among employees about the benefits available to them. Low levels of participation in wellness events also result in sub-optimal utilization of wellness budgets,” said Satish Gidugu, COO, Medi Assist.
“ChampCamp which has registered over 1 lakh employees at some of India leading corporate campuses imparts critical information about health through thematic games and social engagement,” he added.
Persona-based, targeted communication appeals to the different audience profiles among employees. Group fitness challenges encourage people to bring their friends along; thematic games engage participants while they gather for wellness programmes at their campuses and social engagement activities convert plain-vanilla camps into an event that employees can cherish with post-event photos and videos. Companies that have experienced ChampCamp are unanimous in their opinion that the format delivers employee delight, he noted”.